COLOR ANALYSIS

The colors you wear are a powerful communication tool. Colors can alter your mood or affect your actions, they can soothe or agitate you. Colors can influence the way others perceive the image of you, you may be approachable or unapproachable.

COLOR PSYCHOLOGY

Color psychology is a rather complex subject. Color effects our reactions, emotions and feelings. Different people, however, may react to differently to same color or colors. For example red may be favorite color for some, blue or green for others.
Dark colors, such as purple and deep blues, are considered moody or sometimes threatening.
Light, bright colors are usually considered pleasant colors. If they aren't too bright they are comfortable to view and approach

We at STYLE GURU identify your individual colors by observing the following elements of your body signature....
* The pigmentation as seen in your skin, hair and eyes- in order to create a harmony of colors that will enhance your natural coloring.
* The intensity of your eyes
* The rhythm and weight of your body movement and walk.
* The quality of your voice.

All of these work together to suggest a pattern of color resonance, value and intensity that you can repeat in your clothing and personal environment. We at STYLE GURU choose a resonance of color and intensity range based upon the personal intensity and energy you project while having your consultation. The following factors are observed:
a) TOUTNESS
b) POSTURE
c) WEIGHT OF WALK
d) ACTIVITY LEVEL OF YOUR BODY MOVEMENT
e) INTENSITY OF EYES
f) VOICE QUALITY- PITCH AND RESONANCE.

THE USE OF COLOR IS EFFECTED BY.....

* LIGHT-
Tropical climates require more vivid and intense colors and northern climates call for more darker and somber ones..
* TEXTURE-
Red silk taffeta is light and playful where as red velvet is heavy and serious.
* RELATION TO OTHER COLORS AND TEXTURES-
Deep emerald green next to indigo and royal purple does not appear as strong and intense as it does when contrasted with white.
* DISTANCE FIELD-
Colors appear softer at a distance, whereas print at a distance often becomes muddy because colors seem to blend together.